Über uns
Gardisette im Wandel der Zeit
Vier Jahre nach der Währungsreform war die Idee: Ein Gardinen-Angebot zu schaffen, das den Kunden Lösungen für Pflege- und Dekorationsprobleme liefert. Es gab neue Faserentwicklungen und entsprechende Maschinen, die es zu nutzen galt.
KUNSTFASER KOMMT AN
Mit den ersten Vorhängen aus Kunstfasern wird die Marke Gardisette in den 50er Jahren zum Symbol einer neuen, modernen Zeit. Die beliebten Stoffe verleihen den eigenen vier Wänden eine wohnliche Atmosphäre und reduzieren den bis dahin üblichen Pflegeaufwand ganz erheblich. Schick und dabei nahezu lichtunempfindlich und knitterfrei erobern Gardinen von Gardisette die Wohnzimmer und Herzen der jungen Bundesrepublik.
THE WOVEN-IN WEIGHTING TAPE
In the 60s, Gardisette launches room-high voiles with the first woven-in weighting tape. This became a quality mark for voiles at that time and is still remembered by many people today. Thanks to catchy advertising campaigns on television and in magazines, everybody knows: Tensioning and ironing? With "Gardisette Perfekt", the perfect voile, this is guaranteed to be unnecessary.
NEW DISTRIBUTION CHANNELS
This new path taken in the product range and the focus on one brand meant that the sales organisation also had to be restructured. For example, specialists with sales experience were employed on a regular basis and trained as sales consultants. It was important to think along with brand article categories and to support the trade partner in his sales efforts. Even today, Gardisette is only offered in specialist retail shops, specialist departments of department stores and specialist markets. The entire Gardisette collection is presented on a preselection system. Another advantage for the trade is the short delivery service for all designs.
The new market idea
Advertising and sales promotion became more and more important instruments so that the market idea could assert itself more and more. All possible advertising media are used to convey interesting product improvements with appealing advertising. Thus Gardisette was able to quickly gain profile and became the most important manufacturer brand in the home textile trade. This foundation, once laid, has stabilised Gardisette's great brand awareness to this day.
WE ARE AT HOME – RELAUNCH
In 2005 Gardisette became part of the JAB ANSTOETZ brand family. With its colourful design and well-established slogans, "Every bet ... Gardisette" stands for a long time for young living and affordable curtain quality. After the development of the last years towards a sophisticated living culture, Gardisette takes the next step in 2020 with the relaunch of the appearance. A new corporate design in gray gives the brand a much more modern look. The new brand promise is: WE ARE AT HOME. We look forward to inspiring you with joy, ease and reliability.
Contact
Do you have questions about our products or want to contact us for some other reason?
GARDISETTE
Potsdamer Straße 160
33719 Bielefeld
Phone: +49 521 20 93 - 0
Fax: +49 521 20 93 - 388
E-Mail: jabverkauf@jab.de
